The world of finance has driven the technology boom of the 21st century. Unfortunately, the technology that was driving it - the Bloomberg terminal - hadn’t changed much since 1987.

 Eikon was a more intuitive, collaborative, and effective financial platform, created for a generation that had grown up with the power of the web. It was also the largest global product launch in the Thomson Reuters' 159 year history.

Shot on three continents, the film, digital, and environmental campaign launched Eikon in 14 countries and 9 languages, generated over 10,000 qualified leads globally, and won numerous awards including Best In Show in the 2011 Financial Communications Society Portfolio Awards.

What I did: Created the campaign concept, sold the campaign to client, wrote scripts, headlines, copy, and participated in all aspects of the production, from selecting the director, making casting decisions, to being present on set and throughout the editing process.