Jeff Lang Creative, New York, NY April 2016 – Present
Creative Consultant/Creative Director/Copywriter
Clients: Wellthie, The Gate Worldwide, Ai Cure, My Sister Fred, Gigantic, The A Team, D3,
Collaborated with Wellthie, a funded InsurTech startup, on developing their brand voice, creating marketing materials, building their in-house marketing department, and refining strategy for a post-Obamacare insurance landscape.
Co-led a team for The Gate Worldwide creating a new brand identity, tagline, and campaign for FS Investments.
Worked with The A Team developing brand strategies and campaigns for Paulaner Brewing’s family of beers in the U.S.
Advised AiCure on defining their brand story and exploring the evolution of their website.
D3 Marketing, New York, NY October 2014 – December 2016
Creative Director/Copywriter
Brands: DirecTV, Jet.com, The Macallan, Museum of Natural History
Led, collaborated with, and mentored a small team of junior writers and designers.
Created and guided direct, social, and experiential marketing for the launch of Jet.com
Conceived, wrote, and produced the blog “Our 78 Cents”, which featured interviews with woman entrepreneurs and business leaders.
Wrote and edited the DirecTV customer newsletter
Developed and presented a series of seminars to foster more informed and productive relationships between clients and creative agencies.
Grey NY, New York, NY September 2013 – July 2014
Associate Creative Director/Copywriter
Brands: National Football League, TNT, Volvo, AARP, Radio Shack
Created concepts promoting the NFL brand in and around Super Bowl XLVIII and the NFL’s Fantasy Football program.
Collaborated with client and strategy teams exploring the evolution of AARP’s “You Don’t Know” campaign.
Led creative team of 8 people as part of the agency-wide pitch of Cigna Insurance.
Led creative team developing concepts for launch of TNT original show “Legends”
Sabbatical, New York, NY June 2012 – August 2013
Cycled across Iowa, taking part in the 40th RAGBRAI tour.
Studied and practiced photography, screenwriting, cooking, and gardening.
Explored London, Amsterdam, and New York City
Gardner Nelson + Partners, New York, NY January 2006- May 2012
Associate Creative Director/Copywriter
Brands: Optimum, Thomson Reuters, Garanimals, Partnership for a Drug-free America, iRobot, Clear
Wrote and produced over 100 commercials for Optimum, launching then-new products such as ultra-high-speed broadband, VOIP calling, public WiFi, multi-room DVR, and helping the brand successfully battle Verizon’s FiOS.
Developed the concept and led the creative team that produced the global multimedia campaign behind the largest product launch in Thomson Reuters 159-year history. The work went on to win Best In Show in the 2011 Financial Communications Society Portfolio Awards.
Urban Advertising, New York, NY March 2002 – December 2005
Copywriter
Brands: Sirius Satellite Radio, Conde Nast, Citymeals-on-Wheels
Developed and wrote pioneering advertising blog Urban Intelligence, recording over 100k visitors per month, and featured in the New York Times.
Created print, outdoor, and experiential concepts for Sirius Satellite Radio.
Wrote and produced branded video content for Conde Nast including Lucky Live, the company’s first online shopping show.
davidandgoliath, Los Angeles, CA January 2000 – June 2001
Copywriter
Brands: Kia Motors
Created award-winning print, television, and outdoor for the Kia Sephia and Kia Sportage.
Contributed to the naming and launch the Kia Rio and Kia Optima.
Member of the founding creative team that helped launch what has become one of the most enduring creative agencies in advertising.
MVBMS (Now known as Havas), New York, NY January 1998 – January 2000
Copywriter
Brands: Intel, Volvo, MCI Worldcom
Created print, television, radio, and outdoor to launch Intel’s Pentium III and Celeron processors.
Wrote the tagline that launched the Volvo S40.
Helped transition MCI, the phone company into MCI Worldcom, the world’s first major broadband company.
EDUCATION
Hyper Island, New York, NY
Digital Acceleration Master Class 2011
Gallatin School, New York University, New York, NY
B.A. Liberal Arts - Media and Management Theory, May 1993