Creating more than 60 spots for Optimum presented two unique challenges. First, the company was engaged in a two-front war against FiOS and the satellite companies for the TV business. Next, the brand was evolving from “the cable company” into a tech-forward communications company.
Despite all the noise in the category and the baggage carried by the brand, my work cut through and helped Optimum protect market share, grow their phone business by over 1 million customers, launch the nations largest WiFi network, and earn a little love for the cable company.
D3 Marketing isn’t just a women-owned business, it’s also a champion of the careers and aspirations of young women. We found that many of the stories being told about women in business, while inspirational, tended to focus on the same few unicorns rather than the women out there rising and grinding every day. So we created an interview series for their website that focused on successful women who hadn’t yet attracted headlines but had a lot of wisdom to offer.
I created the concept, found the subjects, conducted the interviews, and edited them for publication.
The world of finance has driven the technology boom of the 21st century. Unfortunately, the technology that was driving it - the Bloomberg terminal - hadn’t changed much since 1987.
Eikon was a more intuitive, collaborative, and effective financial platform, created for a generation that had grown up with the power of the web. It was also the largest global product launch in the Thomson Reuters' 159 year history.
Shot on three continents, the film, digital, and environmental campaign launched Eikon in 14 countries and 9 languages, generated over 10,000 qualified leads globally, and won numerous awards including Best In Show in the 2011 Financial Communications Society Portfolio Awards.
Sometimes we can find out what’s going on anywhere in the world – except right outside our front door. News12 delivers hyper-local news and that makes it one of the most valued, and watched networks in the tri-state area.
Nobody wants to be a mere manager anymore, they want to change the world. We helped Columbia Business School reframe what an MBA can mean in the 21st Century and cast their program as one where big questions are being asked and answered.
Comfort's big when you're little. Sure, mom's want their kids to look cute, but the maternal instinct wills them to ensure their kids are comfortable. We exploited this evolutionary trait by not only using cute kids, but clearly uncomfortable cute kids.
Talking to your kids about drugs is going to be a little awkward. That's just how it works. But TimeToTalk.org is an initative from the Partnership For A Drug-Free America to give parents the tools to ensure that it never, ever, ever has to be this awkward.
National Grid is a big, innovative energy company made up of many smaller ones that have deep roots in the communities they’ve served. Before launching their new locally-focused brand idea “Here with you. Here for you.”, the company wanted to remind their employees of the rich local history they represent. To create the exhibit “Yesterday, Today, and Tomorrow” we dug into the company archives to tell those stories